Conference

Keynote 11: Disinformation, Trust & Security

When

Wed, 5 Mar
10:00 - 11:00 CET

Pass Required to Access

Hybrid
Location

MWC Main Stage, Hall 4

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Session Moderators

Session Speakers

Session Description

This keynote delves into the latest trends and insights in safety, security, and disinformation. Amid rising polarisation, eroding trust, and the disruptive influence of social media, some of the world’s most distinctive voices come together to illuminate the shifting threat landscape and showcase cutting-edge detection techniques redefining the field. 

 

Presentation: Toxic Intelligence: Disinformation In The Age of AI 

Speaker:

Ross Frenett, Founder & CEO, Moonshot

 

Fireside: Building a #BetterInternet: Combating Online Shaming and Creating Safer Digital Spaces 

How did a telco company top the Dutch music charts, spark a cultural movement, and drive real societal change? 
  
Join KPN and Dentsu Creative as they reveal the story behind A Piece of Me—a groundbreaking campaign that turned a complex societal issue into a powerful conversation starter. This session will explore how brands can move beyond marketing to drive meaningful impact and shape a better digital future.

Speakers:

Mrs. Marieke Snoep, Chief Consumer Officer, Member of the Board of Management, KPN (Royal Dutch Telecom)

Mr. Boris Nihom, Chief Executive Officer, Dentsu Benelux

Moderated by Lara Dewar, CMO, GSMA


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