Jorge Araujo Muller

#NoBullshit Company, Founder

Speaker Bio

Hi! I'm Jorge, an entrepreneur, mentor, and investor with over 13 years of experience in the startup ecosystem.


Throughout my journey, I have launched over 9 startups—sold one, achieved "camel" status (sustainable, long-term growth) in two, and continue developing three more.


Currently, I lead @NoBullshitCo, a thriving entrepreneur community dedicated to building authentic and sustainable businesses. I founded this initiative because I firmly believe in the transformative power of entrepreneurs as agents of change and aim to support as many as possible on their journeys.


Recognitions & Achievements


· Forbes Argentina's 30 Under 35 Entrepreneurs
· LinkedIn Top Voice
· Top 20 Content Creators on LinkedIn - Emprendedores España


Beyond building startups, I’ve spent years strengthening the entrepreneurial ecosystem across Latin America and Spain, collaborating with organizations such as Endeavor and co-founding ASEA and ASELA.


Speaker at 4YFN 2025 (Mobile World Congress):
At 4YFN, I'll be sharing the stage with Álvaro Pérez (Luzia) and Enrique Beltrán in a thought-provoking discussion on AI in business, covering how AI is transforming the way we build and scale companies.


Featured in top media outlets across Latin America and Spain, discussing startups, the future of work, innovation, and tech disruption.


Speaker at major events, including South Summit, 4YFN, corporate and governmental training sessions, university lectures, and entrepreneurship conferences.


Father of two incredible daughters and husband to my true life partner. They've taught me more about resilience than any startup ever could.


Fun fact: If you think you’ve seen me before, think twice! It might have been my identical twin brother—we often co-found companies together. If I didn’t say hi, it was either him… or I was lost in deep thought. 


Let’s connect! If you're interested in what I do or want to explore ways to collaborate, feel free to reach out.