#MWC25 Theme

AI+

Explores business reinvention, personalised experiences, data management and ethical issues.
 

THEME SPONSOR

Generative AI continues to create headlines. But, while the pace of change is both disruptive and exciting, it’s important to focus through the lens of practical deployment and impact.  

At MWC25, we’ll be doing just that. Exploring the optimisation of processes and tools to accelerate transformation in the network or cloud. Understanding new levels of natural interaction between people and computers to deliver personalised experiences. Analysing what’s at the heart of this transformation – data and data management. And considering the many ethical issues, from security to bias and talent development. 

AI in numbers

  • 15.7tn

    US dollars worth of potential contribution to the global economy by 2030¹

  • +30%

    Of respondents to our annual Hopes & Fears survey believe AI will help increase productivity and efficiency²

  • 70%

    of respondents expect Generative AI to significantly change the way their company creates value in the next three years. This is taken from the 2024 CEO Survey.³

"In the age of AI, the pace of change is relentless, requiring businesses to be agile and proactive in harnessing its transformative potential."

Matt Labovich
Data, Analytics and AI​

“GenAI empowers telecom companies to revolutionize sales and service models, offering hyperpersonalised experiences and predictive innovative solutions which can surprise and delight both customers and employees thereby driving loyalty and sustained growth.”

Jeanette Calandra
Global Telecoms, Media and Technology Advisory Leader ​

¹Source
²PwC’s 2023 Global Workforce Hopes and Fears Survey of 53,912 workers in 46 countries and territories
³PwC’s 27th Annual Global CEO Survey. Thriving in an age of continuous reinvention