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Session Description
Redefining what’s possible. Green Tech starts here.
Esade brings together experts, business leaders, entrepreneurs, investors, and academics to explore how artificial intelligence is reshaping business and society. The event will address the challenges of integrating and scaling AI while examining its impact on sustainability, innovation, education, and ethical leadership.
9:00 – 9:15 | Networking and welcome for attendees.
9:15 – 9:45 | Keynote & Opening
Leading in a World of Constant Disruption
Keynote speaker - Xavier Ferràs, Associate Dean of the Executive MBA at Esade
9:45 – 9:50 | Break
9:50 – 10:35 | Panel Discussion
Dialogues with AI
The New Players: Intelligent Agents and the Future of Business
The AI industry is undergoing a shift in focus. While chatbots and generative AI have dominated the landscape, a new generation of "intelligent agents" is emerging as key players. This panel will explore how these agents, designed to operate autonomously across various environments, are transforming sectors such as commerce, customer service, and logistics. Additionally, it will examine the opportunities and challenges these systems bring for businesses and startups.
Esteve Almirall, Professor of Operations, Innovation and Data Sciences at Esade.
Xavier Amatriain, VP of Product (AI and Compute Enablement) at Google
Omar Puertas, AI Expert and Partner at Cuatrecasas
Rosa Martínez, Artificial Intelligence Manager at CaixaBank Tech
Sergio Álvarez-Napago, Lead Resercher at BSC
10:35 – 10:40 | Break
10:40 – 11:25 | Panel Discussion
The Hidden Cost of AI: What’s the Price of Technological Progress?
As AI becomes embedded in society, concerns about inherent algorithmic biases and their impact on social and economic disparities are increasingly evident. Experts will discuss how these technological advancements could exacerbate inequalities and what actions are needed to ensure progress doesn’t come at the expense of fairness. Are we truly prepared to bear the cost of innovation? What responsibilities do companies and governments have in this context?
Irene Unceta, Academic Director, Bachelor in Artificial Intelligence for Business at Esade.
Marta Poblet, Researcher at Stanford University Law School, co-founders of the Institute of Law and Technology at the Autonomous University of Barcelona
Anna Colom, Senior Policy Lead at The Data Tank
Julia Wallner, Chief of Staff at appliedAI Initiative GmbH
11:25 – 11:30 | Break
11:30 – 12:15 | Panel Discussion
From Vision to Impact
Future Tech Trends and Startup Innovation
What are the trends and opportunities in the next five years? This panel will provide insights into how startups are leading the evolution of AI, offering attendees practical tools and connections to capitalize on this technological revolution. Featuring startup founders and investment leaders, the discussion will explore disruptive applications poised to transform key sectors, how startups secure funding, and the main concerns investors face when backing high-impact projects.
Davide Rovera, manager of Esade eWorks.
12:15 – 12:20 | Break
12:20 – 13:00 | Panel Discussion
The Future of Talent in the AI Era
Education, Skills, and Tomorrow’s Work
How should universities and professionals adapt to a future where machines take on key roles? The discussion will focus on the impact of automation on required skills and how educational institutions can prepare the workforce for the future. Additionally, it will address the ethical and economic implications of an AI-dominated workforce, the redefinition of human value in work, and global regulations on the responsible development of technology.
Marc Cortés, director Executive Master Digital Business at Esade Executive Education.
Javier Fernández, Global Employer Branding Lead at Danone.
Hans Van de Broek, Director of People at Ultralytics.
Amanda Ceballo, Digital Product Strategy at Shiseido
Doors Open: 08:45